"We got a response 30 minutes after our first Sales Lab from a Fortune 500 prospect who had gone cold for over 8 months.
This isn't theory...it works."
Andrew C., Regional Sales VP
The Solution:
Buyer Activation Labs for B2B Sales Teams
Unlock the next level of buyer engagement with Buyer Activation Labs. Our hands-on, neuroscience-backed approach helps your team identify what truly drives your buyers’ decisions, craft compelling value stories, and turn insights into action. Through guided labs, sellers learn how to spark curiosity, reduce resistance, and create high-impact conversations that move deals forward.
Key Details:
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Focused, Actionable Sessions: Each lab is up to 1 hour, designed for immediate application.
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Hands-On Learning & High-Impact Co-Creation: Limited to 10 participants per lab to ensure active engagement.
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Strategic Results: Offered as a 3-session package to maximize impact and outcomes.
Our BRAINSyncing™ Lab Approach
Reverse Engineer From Desired Buyer Behaviors
Step 1
We analyze typical client reactions and buyer behaviors to your messaging and positioning.
Identify Critical Challenges
Step 2
Highlight the 1–3 gaps or areas of misalignment that need focus.
Co-Create High-Impact
Actions
Step 3
Develop practical practices and next steps ready for immediate use under 1 hour.
What is BRAINSyncing™?
BRAINSyncing™ is our neuroscience-backed method for aligning seller and buyer thinking in real time.
We guide sellers to “sync” with how the buyer’s brain naturally builds trust, processes risk, and pays attention.
The result? Less resistance, faster commitment, and a smoother path to the next step.
The BrainSells Impact
$18.8M
Opportunities Reignited in 2025
5,400+
Hours Reclaimed From Low-Yield Follow-Ups
27+%
More Deal Velocity
$4+M
Sales Training Dollars Recouped
"After applying the BRAINSync model from the Lab, I could see a real change in how my team approached their meetings right away."
Nicole W., Head of Business Development
1
Timing Stall
A "hot" prospect says: "We think you have a great solution, but we need to
revisit once next year's budget cycle kicks off."
Recent Labs
2
Fit Objections
An "ideal" future client says: "Honestly, this feels similar to what we've already built in-house / tried recently -- not sure this is a fit."
3
Commitment Gaps
After the demo, the in-bound lead says: "Great platform. We'll add you to our vendor list." (Then… crickets since.)
4
Expansion Stall
An engaged client with strong NPS scores has sat on a proposal for
expanded scope, without any further input or movement.
Success Stories
Silvia and her team provided valuable insights that helped us win back a major account. We went from being completely shut out to becoming the top choice.
Amy W.
Head of Commercial Success
It was with someone who went completely dark on us. Used the email template (from The Lab) and then positive response same day.
Zach S.
National Sales Manager
Working with BrainSells has completely transformed how our team approaches account planning. Right after one of our sessions, I applied a single practice -- and ,for the first time ever, saw an entire conference room of leaders fully engaged in our account review meeting.
Emily L.
VP of Strategic Accounts
Meet Our Founder
Silvia S. Li, Chief Sales Scientist
Johns Hopkins Alumna
Former Advisory Board & Corporate Executive Board
Avid World Traveler & Tennis Enthusiast
Polyglot
Certified Japanese Sake Advisor
Founder's Message:
During my 18 years in large enterprise sales, I watched too many talented sellers spinning their wheels, chasing deals without understanding what truly drives buyers.
I founded BrainSells Global to change that.
Our mission is simple: Empower account and sales teams through practical, neuroscience-backed tools like Buyer Activation Labs and BRAINSyncing™ to spark engagement, build trust, and create more win-win-win outcomes -- faster, smoother, and with greater ease.
