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Silvia Li
Nov 13, 20232 min read
How to Un-Stall Deals: A Brain-Based Perspective
In the complex world of B2B sales, deals can sometimes hit a roadblock and stall, causing frustration and delays. While traditional...
Silvia Li
Nov 6, 20232 min read
The Ultimate Business Development Playbook for Subject Matter Experts in Professional Services
In the competitive landscape of professional services, subject matter experts (SMEs) play a central role in driving business growth and...
Silvia Li
Oct 29, 20232 min read
Optimizing Your Training of Top Sellers: A Brain-Based Approach
Training top-performing sellers requires a multifaceted, brain-friendly approach that sustains the healthy habits while inviting more of...
Silvia Li
Oct 22, 20232 min read
The Neuroscience Behind Embracing Sales for Subject Matter Experts in Professional Services
In the realm of professional services, subject matter experts (SMEs) play a crucial role in delivering value to clients and top-line...
Silvia Li
Oct 15, 20232 min read
Why "Osmosis" and "Shadowing" Alone Fail in Onboarding Sellers
Effective onboarding is crucial for the success of new sellers in any organization. However, common approaches like "osmosis" and...
Silvia Li
Oct 8, 20232 min read
Motivating Subject Matter Experts (SME) in Professional Services for Business Development
In the competitive landscape of professional services, the role of subject matter experts (SMEs) in driving business development cannot...
Patricio Ramal & Silvia Li
Oct 2, 20232 min read
Why Your Sales Training Program Hasn't Worked: Insights from Brain Science
In the fast-paced world of Large Enterprise sales, companies invest heavily in training programs to boost performance and drive revenue....
Patricio Ramal & Silvia Li
Sep 25, 20232 min read
The Brain Science Behind Why Change is Hard for Your Team
Change is a constant in the world of B2B sales, yet it's often met with resistance and difficulty. Understanding the brain science behind...
Silvia Li
Sep 17, 20232 min read
Selling Success for Subject Matter Experts ("SMEs"): Tips from Brain Science
Navigating the realm of business-to-business (B2B) sales as a subject matter expert (SME) comes with a unique set of hurdles. A close...
Silvia Li
Sep 11, 20232 min read
Building Trust in B2B Sales: The Starting Point, Not the Finish Line
Whether in our personal lives or in business, trust is the foundation upon which more meaningful interactions are built, lasting...
Silvia Li
Sep 4, 20232 min read
Virtual B2B Selling: Brain "Hacks" To Accelerate Your Success
Successful virtual B2B selling requires the seller to lead with even more effective communication, a deeper understanding of the...
Silvia Li
Aug 28, 20231 min read
Mastering B2B Sales Success: Pivot Your Energy
Energy plays a pivotal role in B2B sales, impacting your connection with clients and their reception of your message. While intangible,...
Silvia Li
Aug 21, 20232 min read
5 tips to help you overcome the fear of rejection
The best B2B sellers aren't necessarily the ones who are the most fearless. They're usually the ones who have learned how to pivot...
Silvia Li
Aug 14, 20232 min read
Navigating B2B Buyers' Brains During A Recession
Understanding the brain science behind decision-making in a recessionary market is crucial for B2B sellers' success. During times of...
Silvia Li
Aug 6, 20231 min read
Sales Managers: DON'T have all the answers if your team is behind...
That sounds counterintuitive, yet if your sales team is behind goal at this juncture of Q3, chances are, they likely know what to do but...
Silvia Li
Jul 30, 20232 min read
Accelerating First-Place Wins: The Impact of BrainSells Global & Applied Brain Science in B2B Sales
Developing B2B sellers' ability to effectively cultivate preference among their essential, ideal prospects has been a passion and a...
Silvia Li
Jul 23, 20232 min read
THE question to ask to un-stall a deal
If you're currently facing a stalled deal as the seller, consider asking yourself the following question first: "How does this offer...
Patricio Ramal & Silvia Li
Jul 16, 20231 min read
Unlocking Your Team's Growth: The Power of Your Receptivity to Feedback
If you're a B2B sales leader aiming to inspire and motivate your team to achieve more faster, first consider how you yourself receive...
Silvia Li
Jul 9, 20231 min read
Want more trust from prospects? Say less.
It sounds counterintuitive, yet if you want to be perceived and received as a trusted advisor by more of your B2B prospects, you need to...
Silvia Li
Jul 4, 20231 min read
How to answer the question, "Are you here to sell me something?"
A novice B2B seller recently sought my guidance on a situation she encountered when a prospect confronted her with a direct question:...
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